BAYKO Logos
I seem to recall a fuss, in the early 90's, when ICI spent several £ million updating their well-known roundel logo. |
BAYKO, in complete contrast, appears to have had an almost continuous identity crisis!!! |
BAYKO wasn't alone in the speed of its development as plastic technology forged ahead over its 30-year life... |
...however, BAYKO must surely be unique in the frequency of change of, indeed its cavalier attitude to, its own logo. |
For example the logos on set boxes differed from those on the manuals inside for many years. |
The table below shows you just what I am talking about - you can clearly see the evolution of the BAYKO logo as the examples are shown roughly in date order. |
Can you think of any other company or organisation which would have at least 18 variations of their logo in less than 30 years? |
I'm sure modern day marketeers would be horrified at this denial of the importance of having a strong brand identity. |
Examples of BAYKO Logos |
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Pre-war box of Rods |
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Pre-war box of Bricks |
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Pre-war box of Corner Bricks |
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Pre-war Ornamental Additions and sets |
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Pre-war Special Sets |
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Pre-war 'New Series' sets |
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Pre-war manual |
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Pre-war literature |
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Late 1940s manual |
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Early 1950s literature and packaging |
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Early 1950s literature and packaging |
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Early 1950s literature |
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Standard 1950s sets and manuals |
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1950s price list |
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1950s price list |
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MECCANO era sets |
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MECCANO era manuals |
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MECCANO era literature |
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If you've any more info on BAYKO Logos, I'd love to hear from you... |
Below here are links to related info : - |
Click on any of the links below for related information.
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Latest update -
November 17, 2010
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