BAYKO Shop Display Models
Here there is comparatively little to go on other than personal experience and anecdotal accounts. |
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MECCANO were justly famous, as indeed, more recently, are LEGO, for the excellence of the display models they produced to promote their product. |
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BAYKO, apart from a limited number of one-off models produced for major international toy fairs and promotional displays in a few large retailers, were much less exhibitionist though they certainly offered display models in 'Games & Toys', the leading UK toy trade publication, in October, 1953. |
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However the set #20 shown in the picture [left, above] must surely have been designed to double as a shop display item - why else was the packaging so different from the standard box type? I suspect that the model shown was intended to be displayed within the box with the lid closed but the front flap open. The 20's series sets were produced between 1938 and the second world war so this display version was definitely quite innovative for their day. |
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I have personal memories of occasionally seeing individual BAYKO models on display in toyshop windows... |
![Small retail display flag in front of the famous detached house from the 1950sincluding the [very rare] balcony](Images/Flag%20Balcony%20Detached%20House.jpg)
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...however, I'm afraid I just don't remember any signs with them... |
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...nevertheless, there can be little doubt that the small flag shown, in front of the garage, in the picture [right] was intended for that purpose. |
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The circular "Lollipop" sign [left] has the same use, but is, I strongly suspect, a later design - the greater use of colour gives it away. |
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There was yet another style, in the shape of a festive "Christmas Tree", [right], though, they don't strike me as being particularly festive. These excellent images are shown courtesy of Malcolm Hanson. |
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As an interesting irrelevance, I can also remember regularly seeing BAYKO models being used as window displays in both Estate Agents [Realtors] and Architects... |
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...I can even remember being surprised to see one in a Windsor window as late as the mid 1970s, though I don't remember the business. |
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The picture [right, above] shows a model typical of those used to push BAYKO sales. These were available - "on free loan" - direct from Plimpton, certainly in April, 1950, when they offered their retailers an, unfortunately, unspecified range of BAYKO Shop Display Models. |
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However, there is more information available from the MECCANO era, from 1963 to be precise, and I am grateful to Chris Reeve for the image [left] which shows that the following models could be bought from MECCANO to boost the retailers' in-store displays : - |
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Latest update -
May 21, 2013
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