With BAYKO, just like MECCANO, model railways, MY LITTLE PONY or BARBIE, regular, repeat purchases of small extra items created a major profit stream for Plimpton. |
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I lived the truth of this in my regular Saturday morning pilgrimages to 'The Pram Shop' in my native Blackburn in the late 1950s and early '60s! |
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Both the manufacturers and retailers needed a combination of functionality and marketing impact for their spare parts storage system to both facilitate and encourage this market… |
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…hence the BAYKO Retail Cabinet was born. |
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Just for completeness, the only references to Retail Cabinets that I've unearthed, so far, from the MECCANO BAYKO era, are consistent in referring to them as “Storage Cabinets”. |
The Cabinets had a bright display of BAYKO parts on the back, clearly visible to the public in it's intended spot, on the shop counter. |
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I'm certain that Retail Cabinets existed, in one form or another, before the war, but I'm afraid I don't know any details, however, I do know about the contents… |
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BAYKO's Retail Cabinets probably existed as early as 1935 when most parts, except Roofs and Floors, were pre-boxed for sale [or convenience?] in specific quantities. |
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However, perhaps these Cabinets were just storage units for these pre-packed cartons, I'm afraid I don't know. |
If you are looking for specific information, the links below will take you to them : - |
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► The Centre page spread [right] says : - |
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This is to introduce you to our Bayko Spare Part Service. |
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The Cabinet, which is supplied on loan, is strongly constructed, and designed to give ease of handling. |
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It is a perfect Sales Aid to the Dealer. |
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The various parts are clearly illustrated, and all the prices are shown. |
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The contents of the Cabinet cover the complete range of Bayko Spare Parts, including all the new parts which are in production, but not included in the standard sets. |
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We are confident that Dealers who take advantage of this service, will find a steady all-the-year-round demand for Bayko. |
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The above document is shown courtesy of Peter Crook. |
► Type 1 : - The original type, which had a 4-tray and shell format. |
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What I mean by '4-tray and shell' is that there is no internal structure of any kind within the Cabinet itself, the trays were simply stacked inside an empty shell. |
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Lack of internal cardboard obviously minimises expenditure and is, therefore, cheaper and means that the Cabinet takes up slightly less space, but at a cost… |
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…the individual trays had to be de-stacked and re-stacked almost every time a customer came along, not very convenient for the shopkeeper, though relatively stress free for the trays. |
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The purpose of this Type 1 style of Retail Cabinet is worthy of a little more consideration. |
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The earlier version [left] is similar to a Cabinet that I own which came to me via Cairo. |
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The other Retail Cabinet shown [below, right] actually came to me directly from a shop in the city of Antwerp, Belgium, much to my friend Leo Janssen's frustration! |
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Is it just a coincidence that 2 versions of 'tray and shell' format Retail Cabinets that I own were both returns from export markets? |
If you consider the fact that this style is smaller and lighter than the other 2 types, the potential savings on export freight charges may well convince you that Type 1 continued in use for the export markets after the domestic market changed to Types 2 and 3. |
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Alternatively, larger retailers were offered full Cabinets as a stock replenishment option… |
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…did Type 1 continue to be used for that purpose?… |
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…either way, the Type 1 Cabinets could be, and indeed were, used as fully operational Retail Display Cabinets in their own right. |
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There are two further points of differentiation in styles of Type 1 Cabinets which can be gleaned by comparing the two images of Cabinets shown in this section : - |
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► | The early style [above, left] has labels on the drawers printed in blue on white paper… | |
…the later style [right] is printed in black ink on cream paper. |
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► | The early style has a price list for Rods inset in the bottom centre of both the pop-up lid and the display sheet on the back of the Cabinet… |
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…the later style does not, and also displays a larger range of parts. |
► Type 2 : - The next type also had the 4-drawer idea, but replaced the hollow shell format with a structure more reminiscent of a small filing cabinet, but with the top surface still produced as a hinged lid, this time much more shallow than Type 1. |
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Access to the top tray was clearly still easy, but the other drawers/trays had to slide in and out - more convenient for shopkeepers with space restrictions - but they would have been vulnerable to damage under the strain of continually sliding in and out. |
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The individual drawers also had little cloth tabs, actually loops, like the one you can see in the picture [left], to help slide the drawer out. |
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The shallow lid seems to have been a particular weakness and every one of this type of cabinet that I have seen has a damaged lid. |
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The hinged flap, which falls forward to the front of the Cabinet, should have a printed sheet with helpful information for the retailer similar to the Type 1 arrangement above. |
Inevitably cardboard's poor slip characteristics, the weight of the parts and the weakness of glued paper joints took their toll as drawers were moved in and out. Many Type 2 and Type 3 drawers/trays have substantial damage. |
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I can certainly remember this type of cabinet from the days of my youth in the 1950s… |
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…what a memory(!)… |
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…indeed, the first pair of Retail Cabinets I acquired were of this type. |
Perhaps not too surprisingly, I have rather a soft spot for these as effectively they kicked off my adult(?) BAYKO addiction! |
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The cabinets pictured here are the reason for my reconversion to the one true religion - BAYKO!!! |
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Notice that one Cabinet [above, right] has the contents printed on the front of each drawer just as the earlier style Cabinets did. |
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The contrast with the second cabinet [left] here, is interesting… |
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…here the contents descriptions are absent from the trays which are simply labelled A, B, C & D. |
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Also of interest is the card which acts as a plan of where different parts are stored - two cards are shown in the photo to show both sides. |
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At first site printing these cards may seem an unnecessary expense, however, they would have been necessary for the wooden Cabinets [below], and would have saved on the expense of printing and fixing the tray labels, so… |
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I'm still not absolutely certain as to which of these designs is the earlier, though I suspect it's the fully printed version - please let me know if you can shed light on this… |
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Contents of a full Retail Cabinet varied quite significantly over time - I assume they were modified to better reflect actual sales ratios, as well as accommodating BAYKO parts range increases. |
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You've already seen these above, in various guises, but I thought I'd add a bit more information. |
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The example shown here [left] dates from around 1949 or 1950 and shows all the common 1950s parts except the Gate and Matching Balustrade and the Small Chimney. |
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The range of Rod sizes quoted [bottom, centre] is limited to a maximum size of 8-Brick Rods, though contemporary contents sheets actually make provision for up to 12-Brick Rods. This small table was dropped in later versions. |
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The sheet includes space for the retailer to write in the BAYKO spare parts prices below each image, and the sheets were designed to be glued to the back of the Retail Cabinets, thus allowing for price updating as and when necessary. |
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The wooden BAYKO Retail Cabinets used cards rather than sheets, but the artwork concerned is essentially the same. |
My own MECCANO era cabinet has seen better days, but it shows you how the cabinet looked. |
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The MECCANO era card [left] is shown courtesy of Robin Throp - click anywhere on the image if you would like to see a larger version of it. |
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If you've more information on BAYKO Retail Cabinets, I'd love to hear from you… |
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Below here are links to related info : - |
Click on any of the links below for related information.
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