BAYKO Adverts in Scotland

Geography dictates that my time to explore Scotland's libraries has been more than somewhat limited, but, below, are some examples of BAYKO's Scottish presence in two publications : -
The 'Daily Record' - which is a national daily newspaper for Scotland.
The 'Glasgow Evening Times' - which is one of Glasgow's nightly papers.
I am sure there are other examples from other Scottish towns, cities, islands or regions, why not add your local paper to the site…
There are also other pages showing BAYKO advertising in newspapers : -
There is a 'tradition', not just for the toy market, of aligning individual retailers' adverts to the manufacturers own offering, the following script from Mr. MECCANO's pre-Christmas Letter to Retailers, in 1960, is clear : -
“We invite you to join us in your local paper, where we shall be showing 8"[i.e. 8 inch] double-column advertisements in the week commencing November 29th.”
“We attach a proof of this advertisement and a list of the papers selected. All you have to do is get in touch with the newspaper now and ask for your advertisement to be displayed next to our insertion. This will cost you next to nothing - but it makes highly effective advertising!”

BAYKO Adverts in the 'Daily Record'

The 'Daily Record' is a national daily newspaper in Scotland.

Here we have a mix of five different adverts which include BAYKO, from just four issues of the 'Daily Record' - the last two both appearing in the same issue on November 27, 1959.

As you can see, three of the adverts are private affairs, inserted by just two different toy shops. There were plenty of other toy shop, or department store toy department adverts, but those shown here were the only ones which actually mention BAYKO.

The remaining two are fully fledged BAYKO adverts, each accompanied by its retinue of 'classified advertisements' for local BAYKO suppliers.

Following the MECCANO takeover, there were no further mentions of BAYKO in any adverts that I could find.

Thanks to the Mitchell Library for these images.

1957, December 12th
Advert mentioning BAYKO from the Daily Record, from the December 12th, 1957 issue
Advert mentioning BAYKO from the Daily Record, from the November 28th, 1958 issue
BAYKO advert from the Daily Record, December 5th, 1958, complete with several classified adverts
Advert mentioning BAYKO from the Daily Record, from the November 27th, 1959 issue
BAYKO advert from the Daily Record, November 27th, 1959, complete with several classified adverts
1958, November 28th
1958, December 5th
1959, November 27th

BAYKO Adverts in the 'Glasgow Evening Times'

1957, November 22nd
1957, December 5th
1958, December 5th

1959, November 27th

BAYKO advert from the November 22nd, 1957 issue of the Glasgow Evening Times
BAYKO advert from the December 12th, 1957 issue of the Glasgow Evening Times complete with several classified adverts
BAYKO advert from the December 5th, 1958 issue of the Glasgow Evening Times complete with several classified adverts
Adver which mentions BAYKO from the November 27th, 1959 issue of the Glasgow Evening Times
MECCANO advert, which clearly includes BAYKO, from the December 7th, 1962 issue of the Glasgow Evening Times complete with a legion of classified adverts - none of which mention BAYKO

Coincidentally, there are again five adverts which mention BAYKO in the 'Glasgow Evening Times', though the breakdown of them is different to that in the 'Daily Record' above.

Here three of the adverts are fully fledged BAYKO advertisements, though my favourite one is the MECCANO products advert [left] which includes both a mention of BAYKO and part of a BAYKO building which the young lad is staring at longingly.

Again the policy of encouraging retailers to place classified adverts which ride on the coat tails of the main product advert is very much in evidence - though it's a shame that none of those associated with the MECCANO era advert actually mention BAYKO.

Thanks to the Mitchell Library for the images.

1962, December 7th
 
Below here are links to related info : -
 
Click on any of the links below for related information.
 
 
 
 
   

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