BAYKO Adverts in 'GIRL'

BAYKO was advertised widely in various parts of the UK press in the 1950's and early 1960's...
...some, like those in the 'GIRL', generated what we now call 'pester power'...
...others were aimed head on at parents.
'GIRL' was one of the first of a new generation of comics in the 1950's and 1960's with adventure stories as well as straight cartoon strips - not all the girls' parents approved!
It's good to see that BAYKO continued to be targeted reasonably evenhandedly to both sexes...
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November 12th, 1960
MECCANO era advert from page 7 of the November 12th, 1960 issue of GIRL.
This is, as far as I can determine, the first - and last - advert from 'GIRL', and it clearly dates from the MECCANO era - the November 12th, 1960 issue to be precise.
Well, I really think we should congratulate Mr. MECCANO on this one!
He has clearly striven manfully [please excuse the sexist phrase] to resist the temptation to patronise the juvenile members of the fair sex.
It is self evident that the ickle kitty-witty is absolutely essential to the theme of the advert, and really shows off the model [which it only slightly dwarfs] to the optimum effect!
Nice one Mr. MECCANO!
At least he does deserve some 'Brownie points' for advertising directly to girls - shame about the attitude.
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If I'm wrong, and you've any copies of 'GIRL' with BAYKO adverts, which I could scan for inclusion here, then I'd love to hear from you.
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Below here are links to related info : -
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Click on any of the links below for related information.
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Latest update - March 10, 2010