BAYKO Adverts in 'The BOYS OWN PAPER'
'BOYS OWN', perhaps more correctly called 'The BOYS OWN PAPER', was a very long running magazine, originating around the end of the 19th century and lasting for the best part of a century - from 1879 to 1967 to be precise. |
'BOYS OWN' was the sort of publication that parents tended to approved of... |
...which doubtless contained the roots of its ultimate demise! |
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BAYKO was advertised widely in various parts of the UK press in the 1950's... |
...some, like those in 'BOYS OWN', generated what we now call 'pester power'... |
...others were aimed head on at parents. |
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1950 |
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December, 1950 |
This was a ½ page advert. |
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1951 |
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January |
February |
March |
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It looks like imagination wasn't a key requirement of BAYKO's marketeers in 1951! |
April |
May |
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These were ½ page, BAYKO adverts. |
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1952 to 1955 |
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November, 1952 |
November, 1953 |
December, 1953 |
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November, 1954 |
December, 1954 |
November, 1955 |
These adverts are clearly very similar - except for the heading/caption, the changes in set prices displayed and the change of address towards the end. |
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These were all ¼ page, BAYKO adverts. |
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1956 to 1957 |
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January, 1956 |
October, 1956 |
January, 1957 |
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A major point of interest with the two adverts directly above is that the reference to "Girls" was so quickly removed... ...perhaps not too surprising given that this is 'BOYS OWN'!!! |
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This was a ¼ page advert. |
These were ½ page BAYKO adverts. |
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This is a section I intend to extend and I will add more adverts if I can find any. |
If you've any copies of 'BOYS OWN' with BAYKO adverts, which I could scan for inclusion here, then I'd love to hear from you. |
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Below here are links to related info : - |
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Click on any of the links below for related information. |
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Latest update -
March 12, 2010
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